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Introduction to Service Design
Learn the core principles and methods of service design to create better services for people and organisations.
IN-PERSON ONLY
Designed for immersion
This course is delivered face-to-face to allow for hands-on activities, group exercises, and spontaneous learning moments that come from being in the room together.
LEVEL
Beginner
This course is designed for those with little to no experience in service design. We start from first principles and build practical confidence step-by-step.
STRUCTURE
One day, step by step
We’ll guide you through a structured journey—from understanding service design foundations, to applying the tools with others. It’s fast, focused, and full of practical learning.
OUTCOMES
Walk away with confidence
You’ll leave knowing how to map a service, identify pain points, and generate ideas for change—equipped with tools you can use immediately back in your role.
This one-day course offers a friendly, hands-on introduction to the world of service design. It’s built for people who are new to the field or curious about how to improve the services they work on. Through interactive group activities, real-life examples, and easy-to-use tools, you’ll learn to view services through a human-centred lens. By the end of the day, you’ll understand the value of service design and walk away with skills you can apply immediately—plus a printed certificate to recognise your achievement.
What You’ll Learn
1. What Service Design Is and Why It Matters
Learn the basics of service design and how it’s used to improve experiences for both customers and staff. You’ll explore key concepts like human-centred thinking, co-design, and the difference between good and bad service delivery.
2. Mapping Services and Finding Gaps
Get practical with core methods such as customer journey mapping, service blueprinting, and ecosystem mapping. These tools will help you visualise complex services and spot areas for improvement.
3. From Insight to Action
You’ll be introduced to low-fidelity prototyping and simple ideation methods to generate ideas. Learn how to test ideas quickly and build support for change within your organisation.
Frequently Asked Questions
Who is this course for?
This course is ideal for people working in government, non-profits, service delivery roles, or anyone curious about improving how services are experienced. No design background is needed.
Do I need to know about Service Design?
Not at all. This course is designed for people who are brand new to the field. It’s also a great refresher for those who’ve encountered service design but never formally trained.
Will I need a computer?
No. Everything is provided for you on the day—just bring yourself, your curiosity, and a willingness to get involved.
Have a question not listed here?
Reach out to us anytime at support@thisishcd.com – we’d love to hear from you.
What You’ll Get
• A full day of instructor-led, interactive training
• A toolkit of templates, guides, and frameworks to take away
• Real-world case studies and examples from public and private sectors
• A printed certificate of completion, mailed directly to you
• Post-course access to curated reading and resources to continue learning
