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Aoife Byrne
2h ago · Service Designer
Reworking my service blueprint for a banking onboarding flow before Friday's exec review — would love a second pair of eyes on the swimlanes. Am I over-complicating the back-stage?
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View all →Juan of Unit 1: Reinventing the Bike Helmet
Gerry sits down with Juan, co-founder of Unit 1, the company behind the smart helmets Gerry's whole family now wears. They cover the pandemic pivot from ski helmets to cycling, why people don't wear helmets (and how design fixes that), what MIPS actually does, teaching drivers to read turn signals on a cyclist's head, and the newly announced Bosch partnership connecting helmet and e-bike. Plus the 35-minute customer support call that convinced Gerry this is what human-centred business looks like.


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The Ultimate Guide to Service Design, UX and Design Conferences in 2026
As we look ahead to 2026, the global design community has an extraordinary lineup of conferences, workshops, and gatherings to look forward to. From cutting-edge explorations of AI in user experience to foundational conversations about accessibility, service design, and design leadership, there's never been a better time to invest in your professional development and connect with fellow practitioners.

The Design Compass: I'm writing a book!
For years now, I’ve been circling around an idea. A way of describing human-centred design that feels less like a process map and more like something lived — unpredictable, messy, but purposeful.That idea has now found its shape. I’m writing my first book. It’s called The Design Compass, and it will be published in 2026 by BIS Publishers in the Netherlands.

This is HCD Announced as Media Partner for the Service Design Global Conference 2025
This is HCD, the leading global podcast and community for human-centred design, is proud to announce its role as Media Partner for the upcoming Service Design Global Conference 2025 (SDGC25).
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