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Aoife Byrne
2h ago · Service Designer
Reworking my service blueprint for a banking onboarding flow before Friday's exec review — would love a second pair of eyes on the swimlanes. Am I over-complicating the back-stage?
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View all →Leisa Reichelt 'Scale is not the goal. Impact is.'
"The next most important thing that I did was I didn't negotiate with myself before I negotiated with them. I think we do it a lot, where we go, what do we need to make this work? And we look at it and we go, oh, that's too much, they'll never go for that. I'd better tone it down to something that doesn't look so outrageous. And then you take that in, and they negotiate you down even further, and you end up with not enough. So I wrote down what I thought I needed, and I went and I asked for that. And I didn't get that, but I got a good chunk of it."


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The Ultimate Guide to Service Design, UX and Design Conferences in 2026
As we look ahead to 2026, the global design community has an extraordinary lineup of conferences, workshops, and gatherings to look forward to. From cutting-edge explorations of AI in user experience to foundational conversations about accessibility, service design, and design leadership, there's never been a better time to invest in your professional development and connect with fellow practitioners.

The Design Compass: I'm writing a book!
For years now, I’ve been circling around an idea. A way of describing human-centred design that feels less like a process map and more like something lived — unpredictable, messy, but purposeful.That idea has now found its shape. I’m writing my first book. It’s called The Design Compass, and it will be published in 2026 by BIS Publishers in the Netherlands.

This is HCD Announced as Media Partner for the Service Design Global Conference 2025
This is HCD, the leading global podcast and community for human-centred design, is proud to announce its role as Media Partner for the upcoming Service Design Global Conference 2025 (SDGC25).
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