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Journey Mapping Fundamentals
This is a 100% video based course. You will see Gerry create a journey map in real time, plus access all the theory you need to create world-class journey maps.
Available now.
This is a full video-course and available to start immediately.
Level
Beginner
No prior knowledge of service design is necessary to enrol in this course.
Commitment
2-hours of video content available to watch over 365-days.
Outcomes
You will be able to create a killer Journey Map from scratch, and be able to take it from lo-fidelty to high-fidelity.
Develop your visualisation skills
Journey Mapping is one of the most powerful tools in any innovators toolkit. When correctly presented and created, it provides a visual representation of the experiences faced by people navigating an organisational ecosystem. In this course, we will cover all aspects of how you can use the method of 'mapping' to cover areas such as customer journey mapping, user journey mapping, employee journey mapping.
What You’ll Learn
Part I: Recorded Video Content
Learn about the theory of Journey Maps in 2-hours of pre-recorded content.
- Origins of Journey Maps
- Theory of Zoom levels
- Typology of maps
- Case studies
- Conduct a video service safari exercise
Part 2: Watch a map being created using MIRO & Smaply with Gerry Scullion
- Learn about Pre Service - Service - Post Service Experiences
- Watch and Learn about Touchpoints, Channels, Storyboards, Emotional Journeys.
Part 3: Learn how to Digitise your Maps
- Explore how to take our work, and digitise it using world-class Service Design software that allows you to print and share your work.
- 45-minute video of how to digitise your maps using Smaply.com
Frequently Asked Questions
Who is this course for?
This is "Journey Mapping 101" course without any live element and gives you access to an over-the-shoulder type experience of watching Gerry work through the building of a world-class Journey Map. It's perfect for those new to mapping user, employee or other stakeholder journeys. You do not need any experience in Design to take this course. It will take you from 'no-knowledge' to be able to complete your first journey map. We have people attend from backgrounds in UX, Service Design, CX, Business Analyst, User Interface Design, Product Management etc.
This is "Journey Mapping 101" course is for those new to mapping user, employee or other stakeholder journeys. You do not need any experience in Design to take this course. It will take you from 'no-knowledge' to be able to complete your first journey map.
Do I need to know about Service Design?
Not at all. Gerry believes that this course is a perfect prelude to any of our flagship Service Design courses, and introduces you to service design theory.
Will I need a computer?
For the optimal experience, it's best you have access to a working computer so you can engage with the live and interactive workshop. A high-internet speed connection + webcam are the two suggested items to get the most out of the course.
Have a question not listed here?
Please get in touch with us at gerry@thisishcd.com - and we will be more than happy to help you!
On-Sale Now
This is a 100% video based course. No live sessions are included. If you are looking for live workshops please see Journey Map Essentials course.
What You’ll Get
- 2-hours of videos
- Community Access
- Q&A sessions
- Certificate of completion
