The Human Centered Design Podcast with Gerry Scullion

Karel Vredenburg 'The evolution of Design at IBM plus the Future of Design education'

January 16, 2023
45
 MIN

Episode shownotes

I caught up with Karel Vredenburg, Karel is currently IBM Global Vice President, Client Insights and Research and responsible for leading the company’s global team of researchers and the insights they provide to product, services, and executive teams.

Karel joined IBM in 1988 after having done graduate studies, research, and teaching at the University of Toronto. He introduced User-Centered Design at IBM in 1993 and assumed a company-wide role in 1995 leading IBM's community of designers, leading the development of design methods, languages, and technologies, and leading the design of the commercialization of the IBM Watson. In 2013, Karel help found a new IBM Design program together with General Manager of Design, Phil Gilbert, and IBM Fellow, Charlie Hill. Karel personally introduced the new design program which included Enterprise Design Thinking to IBM product development laboratories worldwide and introduced a tailored version of it to IBM consulting services and technology services organizations worldwide from 2014 through 2016. He next focused on the development and activation of Enterprise Design Thinking for client facing professionals worldwide and rolled that to IBM’s top client accounts in 2017 and 2018. He has also conducted workshops with the c-suite and senior executive teams of hundreds of industry leading companies worldwide as well as with startups, scale-ups, and public organizations.

We chat about lots of amazing areas, such as where Design needs to go in the future to be more affective, Design Coaching, Design Education and cover off some of the key insights from the work that Karel and Don Norman have been working towards with the Future of Design Education project. Karel is awesome and I know you will love this conversation -

Episode Transcript

This transcript was created using the awesome, Descript. It may contain minor errors.
Note: This is an affiliate link, where This is HCD make a small commission if you sign up a Descript account.

John Carter
Tech Vlogger & YouTuber

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ipsum blandit at sed a, vulputate eget. Integer in egestas rutrum risus tortor. Augue sed ac magna semper vitae, orci morbi auctor. Diam dui ut ut purus aenean volutpat.